Amazon kills it with brick and mortar store
Last week I mused about how the retail industry is at a crossroads, and how brick and mortar retailers must stay relevant to younger generations. And then boom, I came across an article on how Amazon has created a convenience store in downtown Seattle that enables customers to come into the store, grab what the need and walk out, without ever going through a register.
Leave to Amazon to be at the forefront of exactly how to stay relevant with brick and mortar retail. The concept of Amazon Go is amazing. The concept of never needing to stand in a checkout line is an incredible time saver and is ingenious. It could even bring customers back multiple times in one day.
Effortless commerce. Wal-Mart and Target, watch out.
From mytotalretail.com: “Amazon.com has built a convenience store in downtown Seattle that deploys a gaggle of technologies similar to those used in self-driving cars to allow shoppers to come in, grab items and walk out without going through a register. The 1,800-square-foot store, officially dubbed “Amazon Go,” is the latest brick-and-mortar initiative from the e-commerce giant, which already has bookstores and is working on secretive drive-thru grocery locations.”