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A Few Secrets About Association Member Retention and Acquisition

For associations, your main goals are to: 1. Retain members, and 2. Gain new members. If you are struggling with that, here are some ideas to help you get on the right track. Don’t think of the renewal process as something that happens a month or two before memberships run out. If that is your […]

Fake Books Are Becoming An Epidemic

Unfortunately, stealing delivered packages from porches is not the only trend that is picking up steam. So is the counterfeiting of expensive books! Ironically, this is being driven by e-commerce sales. In fact, the counterfeit textbook industry has become an epidemic, popping up all over the place, and textbook rings producing fake books are in […]

How MCOs Can Save Money While Easily Meeting Compliance Deadlines

As a commercial printer, we understand that today’s jobs and customer requirements are very different than they were just five years ago. That is why we have chosen to invest in technology to reap the benefits of automation, in turn saving our customers money and dramatically cutting down lead times. Looking inward, InfoTrend’s Software Outlook […]

3 Tips for Healthcare Member Communications

Tis the season for healthcare open enrollment, which means strategic member communication plans are a must. Here are three tips from AGS to get you on the right track. 1) Get personal If you aren’t already doing so, now is the time to personally engage with your members. Just like the average consumer, members want […]

Five Tips for Retailers Gearing up for the Holidays

The iconic retailer, Sears, filed for Chapter 11 bankruptcy and, as a result, plans to close 142 unprofitable stores – just as we’re on the verge of the busiest shopping time of the year. It is even more proof of why it’s so critical to continually innovate when it comes to retail strategy. It’s difficult […]

Grocery Industry Heats up with Patents

Walmart, the leading online and offline grocer of 2017, appears to be upping its technology game. Their recent patent applications and investments speak for themselves. In June, I wrote about how Amazon was stealing the show with their omnichannel operations.  Fast forward just a few months and it is clear that Walmart won’t be caught […]

Print Still Has Power in Retail Marketing

My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]

Why One-To-Many Communications Will No Longer Cut It

Wrong person. Wrong communication. How many times have you received an email from your favorite retailer promoting a category in which you never shopped or a promotion for services that have nothing to do with your lifestyle? Heightened customer expectations are in line with what is technologically possible, but catching up and utilizing that technology […]

This Year’s Top Three Drivers of Print

There’s an uptick in the print business. Yep, print. This year and next are on track to make an impressive recovery for print manufacturers, with predicted revenues rising to $199.5 billion. This revenue increase is up 3% from 2017 according to an article on PIWorld.com by Vincent Mallardi, head of the Printing Brokerage Buyers Association […]