When you incorporate personalization into your marketing campaigns, you’re tiptoeing the fine line between relevancy and invasiveness. Given the monumental data breaches over the last decade, people are wary of their data and the security measures companies are taking to protect it. But that shouldn’t discourage companies from personalization tactics. When personalized marketing is responsible […]
The digitalization of our everyday lives has transformed the retail industry. The primary catalyst? Smartphones. At any given second, we’re only a few taps away from a limitless supply of information. We can connect with people on the other side of the world. We can pay bills, arm security systems, research stocks, buy clothing, read […]
3 direct mail innovations that are improving results The days of getting excited over an email are gone. Digital fatigue has set in. The average consumer feels inundated with promotional junk mail. But interestingly, we’re back to opening letters with frenzied curiosity. Like most media channels, direct mail is changing. It’s adapting to the digital […]
Print vs. Digital These days digital marketing can be accomplished inexpensively and with quick, measurable results for tactics like website personalization, social media campaigns, emails and more. However, print communications can be just as personal as digital. Don’t underestimate the power of what you can achieve with print. Even better, use print and digital together […]
Clever ideas to boost fundraising How do you increase donations in a saturated market where everyone is competing for attention? This is definitely a question that keeps development officers up at night. Here are some ideas to increase donations. Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. […]
With the right strategy, association acquisition and retention can be easier than you think.
Data security is top of mind for every organization these days as reports of data breaches are becoming commonplace. More and more companies – especially those in the financial, insurance and healthcare industries – are at risk for breaches of sensitive information. In the healthcare sector in particular, the transition to digitized health data is still […]
Automated Graphic Systems: Using Data and Technology to Deliver Highly Personalized Communications The blog meetcharlescounty.com recently wrote a great blog about AGS, our value proposition and how we can help you! We hope you’ll read it. A few key facts: Automated Graphic Systems (AGS) of White Plains, MD is the largest printer in Charles County […]
A local print provider like AGS can save you money and be more efficient.
Digital + print communications can provide the most optimal return on your investment