A digital plus print retail marketing strategy will provide you with the most value this holiday season.
It’s still actually possible to beat Amazon’s retail marketing strategy in these key areas.
Walmart, the leading online and offline grocer of 2017, appears to be upping its technology game. Their recent patent applications and investments speak for themselves. In June, I wrote about how Amazon was stealing the show with their omnichannel operations. Fast forward just a few months and it is clear that Walmart won’t be caught […]
My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]
A 1:1 personalization is a critical part of a good digital marketing strategy – a must for creating engaging customer experiences.
Print is alive and well — and more importantly, in demand.
There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]
With the recent purchase of Whole Foods, Amazon is among the toughest competitors in today’s market place. Bookstores were the first to feel the weight of Amazon; now grocers are the ones topping the list of those that fear the online giant the most. While Whole Foods was ranked #9 among grocers in 2017, it […]
I love paper, and I’m not the only one, as millennials love it too… Why do I love paper? I love paper because of the overall experience – the feel, the smell, and the tactile sensation I get from holding a book. Self-serving? Maybe, since I work in the printing industry and I love helping […]
A successful retail marketing strategy involves personalized offers.