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Coupons and personalization are like PB&J…they just go together

Personalized offers are a must for a successful retailer’s coupon distribution strategy. As you may recall (you know, because you memorize all these awesome posts :-)) I mentioned this trend last year, and it has only grown since then. A new 2018 Inmar Shopper Behavior Study reports that 53% of shoppers want off­ers based on […]

Omnichannel Operations are Critical for Retailers

According to the newest statistics from Forester research, online sales are expected to grow 13% year-over-year, which is five times faster than the projected offline growth of brick and mortar stores. What do brick-and-mortar stores need to do to appeal to us, the spoiled customers, to keep us visiting them? The biggest trend I’m starting […]

E-commerce sales soar and so do the use of digital AND print coupons

According to various reports, it’s shaping up to be a strong retail holiday season, especially for eCommerce. We are keeping those shipping companies extremely busy. Looking back at last year, holiday sales made up approximately 10.6% of all retail sales for all of 2016. It’s a fact that ecommerce holiday sales have been rising year over year, […]

Brick-and-Mortar Chasing the Personalization Gap in 2018

As we head into a week of Thanksgiving and Black Friday and then Cyber Monday, I’m sure this retail blog will resonate in some way. These days, no matter whether shoppers are in store or online, the expectations of a personalized experience are only increasing. I mean I now expect that I’ll receive coupons/notifications/emails that […]