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Why One-To-Many Communications Will No Longer Cut It

Wrong person. Wrong communication. How many times have you received an email from your favorite retailer promoting a category in which you never shopped or a promotion for services that have nothing to do with your lifestyle? Heightened customer expectations are in line with what is technologically possible, but catching up and utilizing that technology […]

This Year’s Top Three Drivers of Print

There’s an uptick in the print business. Yep, print. This year and next are on track to make an impressive recovery for print manufacturers, with predicted revenues rising to $199.5 billion. This revenue increase is up 3% from 2017 according to an article on PIWorld.com by Vincent Mallardi, head of the Printing Brokerage Buyers Association […]

It’s Time for Rewards Programs to Step It Up

There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]

Omnichannel Operations are Disrupting the Grocery Industry

With the recent purchase of Whole Foods, Amazon is among the toughest competitors in today’s market place. Bookstores were the first to feel the weight of Amazon; now grocers are the ones topping the list of those that fear the online giant the most. While Whole Foods was ranked #9 among grocers in 2017, it […]

Coupons and personalization are like PB&J…they just go together

Personalized offers are a must for a successful retailer’s coupon distribution strategy. As you may recall (you know, because you memorize all these awesome posts :-)) I mentioned this trend last year, and it has only grown since then. A new 2018 Inmar Shopper Behavior Study reports that 53% of shoppers want off­ers based on […]

Omnichannel Operations are Critical for Retailers

According to the newest statistics from Forester research, online sales are expected to grow 13% year-over-year, which is five times faster than the projected offline growth of brick and mortar stores. What do brick-and-mortar stores need to do to appeal to us, the spoiled customers, to keep us visiting them? The biggest trend I’m starting […]