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Who uses variable data printing?

Variable data printing has become fairly popular (has something to do with the excellent response rates) and thus is used across a wide range of industries. These include: Politics: election campaigns, union campaigns to push voters to a particular candidate Hospitality: to highlight bonus/reward points and destination deals Non-profits: to market upcoming meetings, raise funds, […]

When should you use variable printing?

Deciding to use variable data printing or variable information printing is a personal decision (no pun intended). The decision should be based on your project goals, how much time you have to produce your first variable project and how much you have in your budget. For instance, is it your goal to get more people […]

What is Variable Information Printing?

Simply put Variable Information Printing (VIP) is using data to print mass-customized marketing and/or informational pieces for individuals. It is also known as variable data printing and personalized printing. VIP has a number of uses that include: marketing, bonus/reward point statements, school performance reports, and personalized catalogs. As you can imagine the largest adoption rate […]