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Consumer narcissism is on the rise

I just read the most fascinating article in last month’s issue of CRM magazine: Consumer narcissism is on the rise. Marketing and psychology researchers at various universities around the world have concluded that a rise in narcissism is reason for retailers to personalize their products – and marketing efforts. “Narcissism increased 30 percent between 1979 […]

Why direct mail is far from dead

A friend’s husband works in political news and she was recently telling me that he was surprised at how many presidential candidates are using direct mail to target their audience. Thousands of direct mail pieces are targeting voters in the primary states of Iowa, New Hampshire and South Carolina. Why aren’t candidates just using email? […]

Grocery Marketing Trends for 2016

Progressive Grocer recently listed their four trends for grocery marketers in 2016. Not surprisingly, their first trend focuses on the value of quality content. The article references a Nielsen report that found “consumers are five times more dependent on content than they were five years ago.” It also shares a report from Forrester that says […]

How do you target lost or declining shoppers?

This year the National Retail Federation is predicting holiday retail growth to decrease slightly from last year (3.7% vs. 4.1%). “Price, value and even timing will all play a role in how, when, where and why people shop over the holiday season. Retailers will be competitive not only on price, but on digital initiatives, store […]

Following a project on the Kodak Prosper

Here’s a fun – and quick – video we created that quickly shows you our fancy Kodak Prosper technology and our finishing lines. You know those personalized coupons I always talk about? And those books we print on our digital press? And that VIVA eye-tracking technology that heightens data accuracy? Take a minute (seriously, this […]

What’s a “New Mover” Program?

Check out this statistic from Target Marketing: 85% of new movers select their local grocery store within the first two weeks of living in the area. As a retailer, are you taking advantage of this select market? We know that many retailers don’t have loyalty programs or pre-existing data for the customers who visit their […]

Email overload versus personalized direct mail — which wins?

Do you know that on average I get 20 emails daily advertising sales, discounts, savings and promotions? And these are from “approved” retailers like J. Crew, Macy’s, Nordstrom, Toys “R” Us, etc. Do you know that on average I delete 20 emails daily advertising sales, discounts, savings, and promotions? And these are from “approved” retailers […]

A Bear Walks Into a Grocery Store

When a bear walks into a grocery store, a lot of unusual things happen. If I saw a bear in a grocery store, I’d probably definitely run out and not wait around to see what the bear was about to do/eat/purchase. BUT…in the most unusual of circumstances, as you will see in the video below, […]

When should you get personal?

Deciding to use personalized, or variable data printing is a personal decision (no pun intended). The decision should be based on your project goals, how much time you have to produce your first variable project and how much you have in your budget. For instance, is it your goal to get more people to your […]

Feed the bears … with coupons?

A bear walks into a store and…well if you were a bear, what would you need? Of course honey and salmon, and then coupons for honey, salmon, chocolate… Wait! Did I just say “coupons for honey” for a bear? Yes I did. And what could be better than personalized coupons based on customer shopper data. […]