Clever ideas to boost fundraising How do you increase donations in a saturated market where everyone is competing for attention? This is definitely a question that keeps development officers up at night. Here are some ideas to increase donations. Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. […]
With the right strategy, association acquisition and retention can be easier than you think.
It’s actually possible to keep association costs low with some strategic marketing
It’s critical to focus on a retention marketing strategy for your association members as soon as they join your organization.
Counterfeit books are on the rise but new technology can help prevent your book from being illegally reproduced.
How do you drive donations in a saturated market where everyone is competing for attention? This is the question that keeps development officers up at night. Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. Remember the ice-bucket challenge back in 2014? That fundraising effort helped the ALS […]
Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” And really, it’s a good question to ask. What does your association have to offer […]
There is an association that supports every industry. If you don’t believe me then you’ve never heard of the “International Association for Bear Research & Management” (I wonder if Ms. Grizz Leigh Bear should join?) Associations play a powerful role in our world by curating content relevant to their industry, organizing meetings to disseminate information […]