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automation

Another Love: Under Armour

It’s time for me to talk about a new love (although Amazon will always be my first love). Under Armour. Oh yes. The retailer that’s giving every sports clothing/accessory company out there a run for their money. The retailer that’s headquartered right here in Baltimore and whose mission is “to make all athletes better.” You know […]

Personalized Marketing + Customer Retention = Customer Success (part 2)

My post this week a continuation of last week’s post, part 2, as I had more thoughts on the topic. Imagine that! For those of you who hear “marketing automation” all the time but don’t actually know what it means, it’s software and tactics that automate marketing tasks (like email) and allow companies to buy […]

Grocery Marketing Trends for 2016

Progressive Grocer recently listed their four trends for grocery marketers in 2016. Not surprisingly, their first trend focuses on the value of quality content. The article references a Nielsen report that found “consumers are five times more dependent on content than they were five years ago.” It also shares a report from Forrester that says […]