Secure workflows can help managed care organizations meet compliance requirements on time while also saving on costs.
I told you I have more to say on MarTech. I literally live and breathe this stuff so this is all super interesting to me. In my experience, marketing professionals often pride themselves on the creative work that they produce, but clearly in today’s world there is a need to embrace the analytical side of […]
It’s time for me to talk about a new love (although Amazon will always be my first love). Under Armour. Oh yes. The retailer that’s giving every sports clothing/accessory company out there a run for their money. The retailer that’s headquartered right here in Baltimore and whose mission is “to make all athletes better.” You know […]
My post this week a continuation of last week’s post, part 2, as I had more thoughts on the topic. Imagine that! For those of you who hear “marketing automation” all the time but don’t actually know what it means, it’s software and tactics that automate marketing tasks (like email) and allow companies to buy […]
Progressive Grocer recently listed their four trends for grocery marketers in 2016. Not surprisingly, their first trend focuses on the value of quality content. The article references a Nielsen report that found “consumers are five times more dependent on content than they were five years ago.” It also shares a report from Forrester that says […]
Bet you didn’t know that I am an avid reader. I read books like the ending will change if I don’t read it fast enough. And I read them in hard copy (what good printer doesn’t?), electronically (what good gadget geek doesn’t?) and I listen to them in the car (yep, seriously). And that means […]