Progressive Grocer recently listed their four trends for grocery marketers in 2016. Not surprisingly, their first trend focuses on the value of quality content. The article references a Nielsen report that found “consumers are five times more dependent on content than they were five years ago.” It also shares a report from Forrester that says […]
As marketers, we want to save money on various marketing campaigns. And with the rise of email and social media, we think we can run all of our campaigns online, with minimal costs. Right? Wrong. There’s a lot of research that shows that an integrated marketing approach – that includes print – is the most […]
If you’re like me, you’re scrambling around this week buying last minute gifts for family members and friends. So you’re probably seeing what I’m seeing. Lots and lots of POP (point-of-purchase) displays advertising sales or seasonal specials. Chances are that no matter what retail establishment you walk into, you’re going to see something POP, whether […]
Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]
There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise, how much product do you want to sell, OR how many people do you want to reach and have react? […]
A great presentation by Dr. John Leininger of Clemson University about variable data and how it can improve your return on investment.
Any direct marketing project has costs. Most of the time these costs are measured as what you spend on outside vendors. Such as what you pay for printing and postage. But what about the total cost of ownership? The total cost of ownership is all the costs that go into a project including: Internal staff […]