Savvy shoppers like coupons — and online + print coupons work, as the data shows, especially for Millennials.
A successful retail marketing strategy involves personalized offers.
QR code usage is skyrocketing. Who saw that one coming? Most of us thought these weird 2-D squares were dying a slow death, but in fact research shows that is far from reality. [Scan our very own QR code below for info on what we do.] Some blame the overuse by marketers as a reason […]
We, aka consumers, aren’t so gung-ho when it comes to sharing our personal information with the places we shop…or are we? I think it’s true that we all have privacy concerns but when it comes to giving up that precious info to save a few bucks, it seems that many consumers (me included) have no […]
Did you know that 63.9% of consumers prefer physical or printed coupons?* Yes, coupons aren’t just for your grandma. And so does that mean coupons are cool? Duh, anything that let’s you keep a little of your hard earned cash available is always cool. ☺ Now to get to my point, have you ever wondered […]
Today’s top brands understand the importance of loyalty programs to current and future customers. Those programs are so important to younger consumers, according to a recent Advertising Age online story on June 3 that states 37 percent of millennial respondents said they would not pledge their allegiance to a brand that doesn’t offer a strong […]
Do you like chips? How about cookies? I do. But, unfortunately for me, my new Paleo diet no longer allows me to indulge in those carb loaded, tasty snacks as often as I’d like. (Ok, not at all actually.) On the plus side, there’s a lot of cabbage. And bacon. Ummm…OK, so, what do chips […]
If you’re curious about just how much of an impact coupons can make, check out a few interesting facts from Charlie Brown, VP of Marketing for NCH Marketing. Brown’s insights point to expanded usage of coupons in 2013 through an evolved coupon marketing strategy. Companies diversified their marketing campaigns but interestingly, had shorter offer durations. […]