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Coupons

What Motivates Us to Offer Up Personal Information?

We, aka consumers, aren’t so gung-ho when it comes to sharing our personal information with the places we shop…or are we? I think it’s true that we all have privacy concerns but when it comes to giving up that precious info to save a few bucks, it seems that many consumers (me included) have no […]

Relevant Coupons Drive Bigger Baskets

Did you know that 63.9% of consumers prefer physical or printed coupons?* Yes, coupons aren’t just for your grandma. And so does that mean coupons are cool? Duh, anything that let’s you keep a little of your hard earned cash available is always cool. ☺ Now to get to my point, have you ever wondered […]

Loyalty Programs are Important to Younger Audiences

Today’s top brands understand the importance of loyalty programs to current and future customers. Those programs are so important to younger consumers, according to a recent Advertising Age online story on June 3 that states 37 percent of millennial respondents said they would not pledge their allegiance to a brand that doesn’t offer a strong […]

Coupon Trends of 2013

If you’re curious about just how much of an impact coupons can make, check out a few interesting facts from Charlie Brown, VP of Marketing for NCH Marketing. Brown’s insights point to expanded usage of coupons in 2013 through an evolved coupon marketing strategy. Companies diversified their marketing campaigns but interestingly, had shorter offer durations. […]