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cross channel marketing

Blending digital and traditional marketing

Blending digital and traditional marketing

3 direct mail innovations that are improving results The days of getting excited over an email are gone. Digital fatigue has set in. The average consumer feels inundated with promotional junk mail.  But interestingly, we’re back to opening letters with frenzied curiosity.  Like most media channels, direct mail is changing. It’s adapting to the digital […]

Can Retail Provide More Value?

It seems like daily we hear another retail store is closing its brick and mortar locations. Yes, there are record numbers of brick-and-mortar store closings. You would think that’s because U.S. shoppers prefer to buy online, interestingly that isn’t always true. It really depends on what shoppers are purchasing and at what stage of the […]

Top 5 Reasons Print is Not Dead

As marketers, we want to save money on various marketing campaigns. And with the rise of email and social media, we think we can run all of our campaigns online, with minimal costs. Right? Wrong. There’s a lot of research that shows that an integrated marketing approach – that includes print – is the most […]

What is Shopper Marketing?

Shopper marketing often refers to the activities taken on by a retailer to promote awareness and sales of a company’s product line. Typically retail marketing activities are targeted towards consumers through retail channels like stores, malls, kiosks, etc. Sounds straightforward enough, right? The difference between traditional and shopper marketing is that traditional marketing tactics focus […]

A multi-channel marketing approach

Mashable reported last year that 72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing. What is multi-channel marketing? Well, it’s what you probably already think: the practice of using multiple channels to reach your customers. In this day and age, it’s important to target your […]

Get your POP on

If you’re like me, you’re scrambling around this week buying last minute gifts for family members and friends. So you’re probably seeing what I’m seeing. Lots and lots of POP (point-of-purchase) displays advertising sales or seasonal specials. Chances are that no matter what retail establishment you walk into, you’re going to see something POP, whether […]

Email overload versus direct mail – which wins?!

My last post I talked about email and the sheer amount of email that consumers receive daily. How these “well-crafted” messages get deleted 99% of the time without even being read. Email, while it could (and should) tie into an overall marketing campaign, has become more of an annoyance to the consumer than anyone really […]

What is cross channel marketing?

I work with a program called Destination Imagination as a volunteer. The first year working with the program I was totally confused about the terminology. For instance a Team Manager is really a Coach. An appraiser is the same as a judge. I share this with you to highlight the fact the world of digital […]