Secure workflows can help managed care organizations meet compliance requirements on time while also saving on costs.
A successful retail marketing strategy involves personalized offers.
We, aka consumers, aren’t so gung-ho when it comes to sharing our personal information with the places we shop…or are we? I think it’s true that we all have privacy concerns but when it comes to giving up that precious info to save a few bucks, it seems that many consumers (me included) have no […]
The process of getting published remained virtually unchanged since the invention of the printing press (P.S. We have a Heidelberg at AGS). That is, until big data entered the scene. So many good authors were repeatedly turned away in the past. For example, one of my son’s favorite series, Harry Potter, might never have come […]
A recent blog from the National Retail Federation discusses how remaining stagnant – and not adapting to change – can be the biggest mistake for a retail organization. As the savvy consumer becomes more sophisticated, their expectations continue to rise — including the use of personalized communications. NRF interviewed Tom O’Reilly, CEO of Aptaris, a […]
What can you do with data? A better question is “What can’t you do with data?” And yes I know I wrote the first question. 🙂 Data is one of the key elements to effective marketing. Data is what generates your email, direct mail or other lists. Data is what determines where you place ads. […]
Bad data exists. We experience it every day. As consumers we get it in the form of wasted postage and paper. As marketers we wish it wasn’t so. In 2006 I had a miscarriage…after my name had been sold to assorted lists as an “expecting mother.” For the following year I received coupons, mailing, and promotions […]