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digital printing

What does AGS do?

Today I’m going to explain the four Ws of AGS. Who are we? We are a 39-year-old print and marketing communications firm that specializes in print technology. In fact, we started as a composition and type-setting company that focused on the creation of pages from database files. We are owned by our parent company, Consolidated […]

Versioned versus variable…what’s the difference?

In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like to use for the campaign art and copy; and a recipient list for each version. Variable: means that for the campaign you […]

Take your time to plan

Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]

Target – the Ultimate in Personalization!

Target’s customer communications are “the ultimate in personalization!” I am a Target shopper for many reasons though the main one is that Target does an amazing job of embracing the consumer and making the experience a positive one from all angles. That coupled with a clean, stylish and well-organized shopping experience makes me loyal. In turn what I’ve […]

What is Variable Information Printing?

Simply put Variable Information Printing (VIP) is using data to print mass-customized marketing and/or informational pieces for individuals. It is also known as variable data printing and personalized printing. VIP has a number of uses that include: marketing, bonus/reward point statements, school performance reports, and personalized catalogs. As you can imagine the largest adoption rate […]