Personalized direct mail coupled with email creates a one-two marketing punch. Use a combination of digital + print marketing to impact your ROI.
A digital plus print retail marketing strategy will provide you with the most value this holiday season.
My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]
There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]
A successful retail marketing strategy involves personalized offers.
According to various reports, it’s shaping up to be a strong retail holiday season, especially for eCommerce. We are keeping those shipping companies extremely busy. Looking back at last year, holiday sales made up approximately 10.6% of all retail sales for all of 2016. It’s a fact that ecommerce holiday sales have been rising year over year, […]
How do you drive donations in a saturated market where everyone is competing for attention? This is the question that keeps development officers up at night. Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. Remember the ice-bucket challenge back in 2014? That fundraising effort helped the ALS […]
I think all of you know by now that I love to read. It’s the best way to keep up with — and stay ahead of — everything going on in my industry/my town/the world. I read as much as I can and for those of you are social media fans, I get a lot […]
One of my pet peeves (and lord knows I have a few) is that marketers refer to direct mail as dying and ineffective. Yep, it is old school – proof is these post cards I found in my grandma’s postcard collection. My grandmother loved postcards. Interestingly enough, these are postcards from 1972 and were unique […]
Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s clear that marketers are looking for new ways to grow, and that consumers are demanding […]