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direct mail

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]

Breaking News: Print is Alive and Well

Print is still alive and well, which is great news for me. Can you believe that the newspaper industry is having a huge uptick in subscriptions? Granted, that includes digital versions as well as printed newspapers. However, according to a Nielsen Scarborough study, more than 169 million U.S. adults now read newspapers every month, in print, […]

Got Data? How do you find a printer that can deal with it?

For full disclosure, I do lead a printing company and we print two types of things at AGS: variable data and books. With that in mind, one of the most perplexing things I see in our world of print is that sometimes, in an effort to be “the printer of all things to all customers,” […]

Millennials still love print. Here’s how to market to them.

What qualifies someone as a millennial? Google defines a millennial as “A person reaching young adulthood around the year 2000; a Generation Yer.” There are a ton of theories on millennials, how they think, how they approach life. (My son Ethan turned 4 in 2000 – I’m pretty sure he will be the next “named […]

A renaissance for print

I collect mail. I enjoy seeing how companies are marketing themselves, what types of mailers they’re using and how often they are marketing. I receive no less than five catalogs a day. What has been most interesting is how these catalogs have changed. I have seen a shift in how catalogs market to consumers. Catalogs […]

Consumer narcissism is on the rise

I just read the most fascinating article in last month’s issue of CRM magazine: Consumer narcissism is on the rise. Marketing and psychology researchers at various universities around the world have concluded that a rise in narcissism is reason for retailers to personalize their products – and marketing efforts. “Narcissism increased 30 percent between 1979 […]

Why direct mail is far from dead

A friend’s husband works in political news and she was recently telling me that he was surprised at how many presidential candidates are using direct mail to target their audience. Thousands of direct mail pieces are targeting voters in the primary states of Iowa, New Hampshire and South Carolina. Why aren’t candidates just using email? […]