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direct marketing response rates

Blending digital and traditional marketing

Blending digital and traditional marketing

3 direct mail innovations that are improving results The days of getting excited over an email are gone. Digital fatigue has set in. The average consumer feels inundated with promotional junk mail.  But interestingly, we’re back to opening letters with frenzied curiosity.  Like most media channels, direct mail is changing. It’s adapting to the digital […]

It’s true! Print Communications Can Be Just as Personal as Digital

It’s true! Print Communications Can Be Just as Personal as Digital

Print vs. Digital These days digital marketing can be accomplished inexpensively and with quick, measurable results for tactics like website personalization, social media campaigns, emails and more. However, print communications can be just as personal as digital. Don’t underestimate the power of what you can achieve with print. Even better, use print and digital together […]

A multi-channel marketing approach

Mashable reported last year that 72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing. What is multi-channel marketing? Well, it’s what you probably already think: the practice of using multiple channels to reach your customers. In this day and age, it’s important to target your […]

Analysis by DMA on direct marketing advertising

Interesting facts from the Direct Marketing Association (DMA), in 2010 every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.  ROI: Summary of DM-Driven Sales Per $1 of DM Advertising Return by Medium 2004 2008 2009 2010 2014 Direct Mail $12.33 $12.55 $12.53 $12.57 $12.61    Direct Mail (Non-Catalog) […]

Less competition in the mail box!

As we all know, the past year with its “economic challenges” has strained many marketing budgets. Interestingly enough, due to cuts to direct mail budgets, your message has less competition in the mail box. Yes, less other mail to distract from your message. Cool isn’t it?  But just because there is less mail doesn’t mean your […]

Top ten questions to ask yourself about your campaign…

There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise, how much product do you want to sell, OR how many people do you want to reach and have react? […]

The Original VDP Guru – Dr. John Leininger

This week I had the pleasure to meet and listen to Dr. John Leininger of Clemson University’s Graphics Department (graphics.clemson.edu) speak at length about variable data printing. He offered very good information about VDP return on investment, how to test response rates and why variable data printing is useful for marketing efforts. A little background […]