3 direct mail innovations that are improving results The days of getting excited over an email are gone. Digital fatigue has set in. The average consumer feels inundated with promotional junk mail. But interestingly, we’re back to opening letters with frenzied curiosity. Like most media channels, direct mail is changing. It’s adapting to the digital […]
It’s actually possible to keep association costs low with some strategic marketing
Healthcare member communications need to focus on personalization and engaging members through various channels.
A digital plus print retail marketing strategy will provide you with the most value this holiday season.
It’s still actually possible to beat Amazon’s retail marketing strategy in these key areas.
My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]
A 1:1 personalization is a critical part of a good digital marketing strategy – a must for creating engaging customer experiences.
Print is alive and well — and more importantly, in demand.
There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]
I love paper, and I’m not the only one, as millennials love it too… Why do I love paper? I love paper because of the overall experience – the feel, the smell, and the tactile sensation I get from holding a book. Self-serving? Maybe, since I work in the printing industry and I love helping […]