Enter your keyword

email

Email overload versus direct mail – which wins?!

My last post I talked about email and the sheer amount of email that consumers receive daily. How these “well-crafted” messages get deleted 99% of the time without even being read. Email, while it could (and should) tie into an overall marketing campaign, has become more of an annoyance to the consumer than anyone really […]

Email – is it really a cost savings?

Do you know that on average I get 20 emails daily advertising sales, discounts, savings, and promotions? And these are from “approved” retailers like J. Crew, Macy’s, Nordstroms, Toys’R’Us, etc. Do you know that on average I delete 20 emails daily advertising sales, discounts, savings, and promotions? And these are from “approved” retailers like J. […]