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Golden Principles

Common sense campaigns – CalTort at it’s best!

I am absolutely fascinated by the role that common sense plays (or doesn’t) in direct marketing. The definition of common sense (from dictionary.com): — n 1. plain ordinary good judgment; sound practical sense — adj 2. inspired by or displaying sound practical sense When a small company wants to launch a campaign they frequently use […]

How VDP Embodies the Dale Carnegie Principles

I had an “A-ha Moment” recently about variable data marketing. It is this: variable data marketing embodies Dale Carnegie’s “How to Win Friends & Influence People” guiding principles. Yes, the book is a classic “must read” for those that want to succeed in the business world. And, you know if you’ve read the book and […]