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inline printing

Self-mailer? Does this mean you can mail yourself?

Excuse my lame attempt at humor, but in the direct marketing industry sometimes you hear the oddest questions. That said, there are a number of effective self-mailer formats available to use for direct mail campaigns. Typically a self-mailer is a piece of paper that has been folded down so it can mail without an envelope […]

How can I mail millions of personalized pieces?

The only cost-effective way to mail millions of personalized pieces is to use in-line offset print production combined with variable ink-jet technology. So what is in-line offset print production (besides the coolest print process you’ll ever see running)? It is where your marketing message enters the press as paper off rolls and comes off the […]