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loyalty cards

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]

Loyalty Programs are Important to Younger Audiences

Today’s top brands understand the importance of loyalty programs to current and future customers. Those programs are so important to younger consumers, according to a recent Advertising Age online story on June 3 that states 37 percent of millennial respondents said they would not pledge their allegiance to a brand that doesn’t offer a strong […]

The Four Ps of Marketing

I’m sure you’ve heard of the four Ps of marketing. If not, E. Jerome McCarthy (a marketer) introduced the concept back in 1960. Since then it’s pretty much been a staple in marketing courses and is still used when determining a product or brand’s position. The four Ps are: Price, Product, Promotion and Place. You […]

Reward Cards? Who are they rewarding?

How often do you swipe your “reward” card at the grocery store? Do you think nothing of giving your phone number to the checker to get your “discount?” Every time you provide this information your purchases are now linked to YOU. Think about how many “reward” or “loyalty” cards you have…now consider how effective each […]