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mailing lists

What’s the difference between versioned and variable?

In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like to use for the campaign art and copy; and a recipient list for each version. Variable: means that for the campaign you […]

Intelligent Mail Barcode – say what?!?

Did you know that the USPS has a technologically advanced mail tracking system called Intelligent Mail® Barcode? In theory this can make your mailings more successful – of course that means you must use the tools to make the most of it. Some features are: Online reports that allow you to track your mail on its journey […]

Is your direct mail green?

Direct mail can be more green than you think. And because direct mail is still one of the most effective means of direct marketing you don’t want to ignore it as a way to reach your audience.   One common protest to direct mail is its perceived negative environmental impact. Here are some ways to […]

What happens when data is bad?

Bad data exists. We experience it every day. As consumers we get it in the form of wasted postage and paper. As marketers we wish it wasn’t so. In 2006 I had a miscarriage…after my name had been sold to assorted lists as an “expecting mother.” For the following year I received coupons, mailing, and promotions […]