It’s actually possible to keep association costs low with some strategic marketing
Healthcare member communications need to focus on personalization and engaging members through various channels.
A digital plus print retail marketing strategy will provide you with the most value this holiday season.
It’s still actually possible to beat Amazon’s retail marketing strategy in these key areas.
My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]
A 1:1 personalization is a critical part of a good digital marketing strategy – a must for creating engaging customer experiences.
There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]
With the recent purchase of Whole Foods, Amazon is among the toughest competitors in today’s market place. Bookstores were the first to feel the weight of Amazon; now grocers are the ones topping the list of those that fear the online giant the most. While Whole Foods was ranked #9 among grocers in 2017, it […]
If you are anything like me, you love reading all of the 2018 trend reports that flood your feed during the first few months of the year. They all spark my imagination and excite me about what the future holds. I let my mind ponder how these trends will affect our daily lives and our […]
QR code usage is skyrocketing. Who saw that one coming? Most of us thought these weird 2-D squares were dying a slow death, but in fact research shows that is far from reality. [Scan our very own QR code below for info on what we do.] Some blame the overuse by marketers as a reason […]