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marketing effectiveness

5 Tips to Drive Donations

How do you drive donations in a saturated market where everyone is competing for attention? This is the question that keeps development officers up at night. Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. Remember the ice-bucket challenge back in 2014? That fundraising effort helped the ALS […]

3 Communications Tips to Drive Membership

Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” And really, it’s a good question to ask. What does your association have to offer […]

Disruption in the World of Inkjet

dis·rup·tion disˈrəpSH(ə)n/ noun noun: disruption; plural noun: disruptions definition: disturbance or problems that interrupt an event, activity, or process. In today’s world of decreasing marketing budgets and understaffed departments operating with an, “I need this yesterday” deadline, quick turnaround is the name of the game. I have seen this trend for quite some time, so […]

Getting the Most out of Your Digital Strategy Requires Print

Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s clear that marketers are looking for new ways to grow, and that consumers are demanding […]

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]