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marketing effectiveness

How VDP Embodies the Dale Carnegie Principles

I had an “A-ha Moment” recently about variable data marketing. It is this: variable data marketing embodies Dale Carnegie’s “How to Win Friends & Influence People” guiding principles. Yes, the book is a classic “must read” for those that want to succeed in the business world. And, you know if you’ve read the book and […]

The Original VDP Guru – Dr. John Leininger

This week I had the pleasure to meet and listen to Dr. John Leininger of Clemson University’s Graphics Department (graphics.clemson.edu) speak at length about variable data printing. He offered very good information about VDP return on investment, how to test response rates and why variable data printing is useful for marketing efforts. A little background […]