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omnichannel marketing

Omnichannel Operations are Disrupting the Grocery Industry

With the recent purchase of Whole Foods, Amazon is among the toughest competitors in today’s market place. Bookstores were the first to feel the weight of Amazon; now grocers are the ones topping the list of those that fear the online giant the most. While Whole Foods was ranked #9 among grocers in 2017, it […]

E-commerce sales soar and so do the use of digital AND print coupons

According to various reports, it’s shaping up to be a strong retail holiday season, especially for eCommerce. We are keeping those shipping companies extremely busy. Looking back at last year, holiday sales made up approximately 10.6% of all retail sales for all of 2016. It’s a fact that ecommerce holiday sales have been rising year over year, […]

Kohl’s is going to the dark side?

All over the news you’ve seen that Amazon and Kohl’s are forming a partnership. And it has the potential to be brilliant for both companies. For the retail world, this may be the ultimate partnership, a combination of eCommerce and retail, both leveraging each other’s strengths to provide the best possible experience for their customers. […]

Can Retail Provide More Value?

It seems like daily we hear another retail store is closing its brick and mortar locations. Yes, there are record numbers of brick-and-mortar store closings. You would think that’s because U.S. shoppers prefer to buy online, interestingly that isn’t always true. It really depends on what shoppers are purchasing and at what stage of the […]

What “Omnichannel” Marketing Really Means

I mentioned “omnichannel” marketing in a recent post, so I wanted to take a deeper dive into what it really means because, let’s face it, it’s here to stay. First, what the heck is a channel in marketing? As defined by Wikipedia: “A marketing channel is the people, organizations, and activities necessary to transfer the ownership of […]