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personalization

Grocery Industry Heats up with Patents

Walmart, the leading online and offline grocer of 2017, appears to be upping its technology game. Their recent patent applications and investments speak for themselves. In June, I wrote about how Amazon was stealing the show with their omnichannel operations.  Fast forward just a few months and it is clear that Walmart won’t be caught […]

It’s Time for Rewards Programs to Step It Up

There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]