Enter your keyword

personalization

3 Tips for Healthcare Member Communications

Tis the season for healthcare open enrollment, which means strategic member communication plans are a must. Here are three tips from AGS to get you on the right track. 1) Get personal If you aren’t already doing so, now is the time to personally engage with your members. Just like the average consumer, members want […]

Five Tips for Retailers Gearing up for the Holidays

The iconic retailer, Sears, filed for Chapter 11 bankruptcy and, as a result, plans to close 142 unprofitable stores – just as we’re on the verge of the busiest shopping time of the year. It is even more proof of why it’s so critical to continually innovate when it comes to retail strategy. It’s difficult […]

Grocery Industry Heats up with Patents

Walmart, the leading online and offline grocer of 2017, appears to be upping its technology game. Their recent patent applications and investments speak for themselves. In June, I wrote about how Amazon was stealing the show with their omnichannel operations.  Fast forward just a few months and it is clear that Walmart won’t be caught […]

Why One-To-Many Communications Will No Longer Cut It

Wrong person. Wrong communication. How many times have you received an email from your favorite retailer promoting a category in which you never shopped or a promotion for services that have nothing to do with your lifestyle? Heightened customer expectations are in line with what is technologically possible, but catching up and utilizing that technology […]

This Year’s Top Three Drivers of Print

There’s an uptick in the print business. Yep, print. This year and next are on track to make an impressive recovery for print manufacturers, with predicted revenues rising to $199.5 billion. This revenue increase is up 3% from 2017 according to an article on PIWorld.com by Vincent Mallardi, head of the Printing Brokerage Buyers Association […]

It’s Time for Rewards Programs to Step It Up

There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]

Coupons and personalization are like PB&J…they just go together

Personalized offers are a must for a successful retailer’s coupon distribution strategy. As you may recall (you know, because you memorize all these awesome posts :-)) I mentioned this trend last year, and it has only grown since then. A new 2018 Inmar Shopper Behavior Study reports that 53% of shoppers want off­ers based on […]