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Analysis by DMA on direct marketing advertising

Interesting facts from the Direct Marketing Association (DMA), in 2010 every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.  ROI: Summary of DM-Driven Sales Per $1 of DM Advertising Return by Medium 2004 2008 2009 2010 2014 Direct Mail $12.33 $12.55 $12.53 $12.57 $12.61    Direct Mail (Non-Catalog) […]

Where to get help for direct mail

By now I firmly believe there is an association for everything – trade associations support every industry imaginable, including direct mail. Here are my favorites: Direct Marketing Association http://www.the-dma.org Mailing and Fulfillment Service Association http://www.nfsanet.org National Mail Order Association http://www.nmoa.org Print on Demand Industry (PODi) http://www.podi.org Enjoy!

Favorite marketing sites & blogs

We all have our favorite things – some of mine include sloppy joes, retail therapy, shoes, and favorite blogs. Of course what’s relevant here are those favorite marketing blogs: USPS Deliver Magazine http://www.delivermagazine.com/ Marketing Experiments http://www.marketingexperiments.com Marketing Profs http://www.marketingprofs.com/  Big Fat Marketing Blog http://bigfatmarketingblog.com/ Pat McGraw’s Marketing Optimization http://www.mcgrawmarketing.com/ PODi http://www.podi.org The Direct Mail Man […]

More information about variable data printing…

Here’s the updated list of sites where you can find more information about variable information printing, direct marketing campaigns, etc.: Deliver Magazine (USPS) Direct Mail @ the USPS Direct Marketing Association PODi – Print on Demand Initiative Caslon InfoTrends / Cap Ventures Direct Marketing News Advertising Age GAIN – Graphic Arts Information Network Xerox (though […]