Savvy shoppers like coupons — and online + print coupons work, as the data shows, especially for Millennials.
A digital plus print retail marketing strategy will provide you with the most value this holiday season.
It’s still actually possible to beat Amazon’s retail marketing strategy in these key areas.
Walmart, the leading online and offline grocer of 2017, appears to be upping its technology game. Their recent patent applications and investments speak for themselves. In June, I wrote about how Amazon was stealing the show with their omnichannel operations. Fast forward just a few months and it is clear that Walmart won’t be caught […]
My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]
Print is alive and well — and more importantly, in demand.
There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]
With the recent purchase of Whole Foods, Amazon is among the toughest competitors in today’s market place. Bookstores were the first to feel the weight of Amazon; now grocers are the ones topping the list of those that fear the online giant the most. While Whole Foods was ranked #9 among grocers in 2017, it […]
A successful retail marketing strategy involves personalized offers.
Is Amazon taking over the online retail market? The answer is yes. In 2017, eCommerce sales accounted for 9% of the total US retail market. It is not hard to believe that Amazon took 4% of that, grabbing close to half of all ecommerce sales according to the stats from One Click Retail, an e-commerce […]