The digitalization of our everyday lives has transformed the retail industry. The primary catalyst? Smartphones. At any given second, we’re only a few taps away from a limitless supply of information. We can connect with people on the other side of the world. We can pay bills, arm security systems, research stocks, buy clothing, read […]
Savvy shoppers like coupons — and online + print coupons work, as the data shows, especially for Millennials.
Print is alive and well — and more importantly, in demand.
All over the news you’ve seen that Amazon and Kohl’s are forming a partnership. And it has the potential to be brilliant for both companies. For the retail world, this may be the ultimate partnership, a combination of eCommerce and retail, both leveraging each other’s strengths to provide the best possible experience for their customers. […]
It’s almost 2016, and I love end of year lists. I thought I would leave you (and 2015) with an interesting read from Fast Company on the world’s most innovative companies in 2015 in retail. You might be surprised when you see some of the companies that made the list. As the retail landscape changes, […]
If you’re like me, you’re scrambling around this week buying last minute gifts for family members and friends. So you’re probably seeing what I’m seeing. Lots and lots of POP (point-of-purchase) displays, advertising sales or seasonal specials. Chances are that no matter what retail establishment you walk into, you’re going to see something POP, whether […]
A bear walks into a store and…well if you were a bear, what would you need? Of course honey and salmon, and then coupons for honey, salmon, chocolate… Wait! Did I just say “coupons for honey” for a bear? Yes I did. And what could be better than personalized coupons based on customer shopper data. […]