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return on investment

Loyalty Programs are Important to Younger Audiences

Today’s top brands understand the importance of loyalty programs to current and future customers. Those programs are so important to younger consumers, according to a recent Advertising Age online story on June 3 that states 37 percent of millennial respondents said they would not pledge their allegiance to a brand that doesn’t offer a strong […]

The difference between a llama and a lama

Quick, what’s the difference between a llama and a lama? A llama is the cute, fuzzy creature below that you often see in South America. On the other hand, a lama is a really great display stand that is ideal for any type of product promotion – think conferences – it’s incredibly easy to put […]

Analysis by DMA on direct marketing advertising

Interesting facts from the Direct Marketing Association (DMA), in 2010 every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.  ROI: Summary of DM-Driven Sales Per $1 of DM Advertising Return by Medium 2004 2008 2009 2010 2014 Direct Mail $12.33 $12.55 $12.53 $12.57 $12.61    Direct Mail (Non-Catalog) […]

Top ten questions to ask yourself about your campaign…

There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise, how much product do you want to sell, OR how many people do you want to reach and have react? […]

The Original VDP Guru – Dr. John Leininger

This week I had the pleasure to meet and listen to Dr. John Leininger of Clemson University’s Graphics Department (graphics.clemson.edu) speak at length about variable data printing. He offered very good information about VDP return on investment, how to test response rates and why variable data printing is useful for marketing efforts. A little background […]