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reward cards

Loyalty Programs are Important to Younger Audiences

Today’s top brands understand the importance of loyalty programs to current and future customers. Those programs are so important to younger consumers, according to a recent Advertising Age online story on June 3 that states 37 percent of millennial respondents said they would not pledge their allegiance to a brand that doesn’t offer a strong […]

Reward Cards? Who are they rewarding?

How often do you swipe your “reward” card at the grocery store? Do you think nothing of giving your phone number to the checker to get your “discount?” Every time you provide this information your purchases are now linked to YOU. Think about how many “reward” or “loyalty” cards you have…now consider how effective each […]