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3 examples of successful personalized marketing

3 examples of successful personalized marketing

When you incorporate personalization into your marketing campaigns, you’re tiptoeing the fine line between relevancy and invasiveness. Given the monumental data breaches over the last decade, people are wary of their data and the security measures companies are taking to protect it. But that shouldn’t discourage companies from personalization tactics. When personalized marketing is responsible […]

Data Security and HIPAA: Why it’s important

Data security is top of mind for every organization these days as reports of data breaches are becoming commonplace. More and more companies – especially those in the financial, insurance and healthcare industries – are at risk for breaches of sensitive information.  In the healthcare sector in particular, the transition to digitized health data is still […]