When you incorporate personalization into your marketing campaigns, you’re tiptoeing the fine line between relevancy and invasiveness. Given the monumental data breaches over the last decade, people are wary of their data and the security measures companies are taking to protect it. But that shouldn’t discourage companies from personalization tactics. When personalized marketing is responsible […]
Data security is top of mind for every organization these days as reports of data breaches are becoming commonplace. More and more companies – especially those in the financial, insurance and healthcare industries – are at risk for breaches of sensitive information. In the healthcare sector in particular, the transition to digitized health data is still […]
Personalized direct mail coupled with email creates a one-two marketing punch. Use a combination of digital + print marketing to impact your ROI.
Hell no. It is different, but print isn’t dead. We could argue the point, but I’ll then ask you to look around you – take 10 seconds and look. Everywhere you look there is something that is printed in your line of sight. From your cereal box to your business cards to street signs to […]
Today I stumbled upon this site to share with you for Target Marketing. It has all sorts of good information about direct marketing that can help with your campaigns: http://www.targetmarketingmag.com/ Prior webinars are posted too: http://www.targetmarketingmag.com/webinar/ Enjoy!!!
Here are the top 10 reasons you should use variable data in your marketing campaigns: #10 – You have the data, you pay to store the data, why not use what you’re paying for to work for you? #9 – It has been proven to increase response rates; sometimes to double-digits – unheard of with […]
A quick definition of digital printing is: best thing since sliced bread (today). Digital printing is not: offset printing screen printing stochastic printing dot based printing It is easy to say that digital printing is the most flexible method of printing short runs of static content (e.g., 1 book, 25 copies) and long runs of […]