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variable data campaign

A Few Secrets About Association Member Retention and Acquisition

For associations, your main goals are to: 1. Retain members, and 2. Gain new members. If you are struggling with that, here are some ideas to help you get on the right track. Don’t think of the renewal process as something that happens a month or two before memberships run out. If that is your […]

Take your time to plan

Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]

Top ten questions to ask yourself about your campaign…

There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise, how much product do you want to sell, OR how many people do you want to reach and have react? […]

Can you automate variable data marketing?

TheĀ short answer is yes. And here’s the “dreaded but” a.k.a. the long answer. To automate variable direct marketing,Ā it takes some time and planningĀ so your campaign is effective and requires routine review to ensure it is still working. How does it work? The best that I’ve seen make it easy for the Marketing team to create […]

Why does variable data printing take more time to plan than a traditional printing?

It takes more time because of the planning that goes into the front end when you create a variable data campaign. Not only does it take more time on your part, it also takes more time on your vendor’s part (which means it typically costs more from a printing standpoint). Why? Well, on your end […]