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variable data marketing

3 Tips for Healthcare Member Communications

Tis the season for healthcare open enrollment, which means strategic member communication plans are a must. Here are three tips from AGS to get you on the right track. 1) Get personal If you aren’t already doing so, now is the time to personally engage with your members. Just like the average consumer, members want […]

Five Tips for Retailers Gearing up for the Holidays

The iconic retailer, Sears, filed for Chapter 11 bankruptcy and, as a result, plans to close 142 unprofitable stores – just as we’re on the verge of the busiest shopping time of the year. It is even more proof of why it’s so critical to continually innovate when it comes to retail strategy. It’s difficult […]

It’s Time for Rewards Programs to Step It Up

There are many good reasons why brands should have a loyalty program. Done right, it can help a company identify its high-value customers, providing opportunities to communicate with them at the beginning of their buying journey, which is more important than ever according to a recent study. The most successful programs include a point system […]

Omnichannel Operations are Critical for Retailers

According to the newest statistics from Forester research, online sales are expected to grow 13% year-over-year, which is five times faster than the projected offline growth of brick and mortar stores. What do brick-and-mortar stores need to do to appeal to us, the spoiled customers, to keep us visiting them? The biggest trend I’m starting […]

Overwhelmed with data and don’t know what to do about it? Don’t be.

If you’re a marketer in the retail space you’re likely to be hyper focused on precisely targeting your key demographics through data. I know you’re collecting data because, well, who doesn’t? Everyone is collecting data but the key is what do we do with the data? Large retail companies, usually with over $1 billion in […]

Getting the Most out of Your Digital Strategy Requires Print

Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s clear that marketers are looking for new ways to grow, and that consumers are demanding […]

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]

Relevant Coupons Drive Bigger Baskets

Did you know that 63.9% of consumers prefer physical or printed coupons?* Yes, coupons aren’t just for your grandma. And so does that mean coupons are cool? Duh, anything that let’s you keep a little of your hard earned cash available is always cool. ☺ Now to get to my point, have you ever wondered […]

Shop till you drop … from the comfort of your desk

It’s Cyber Monday, the new Black Friday! It’s every retailer’s favorite day. So. Many. Sales. It seems like almost every online retailer has some sort of sale going on today. In fact, if there isn’t at least a 20% coupon offer plus free shipping involved, you should move to the next retailer. Have you ever […]

Got Data? How do you find a printer that can deal with it?

For full disclosure, I do lead a printing company and we print two types of things at AGS: variable data and books. With that in mind, one of the most perplexing things I see in our world of print is that sometimes, in an effort to be “the printer of all things to all customers,” […]