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Five Tips for Retailers Gearing up for the Holidays

The iconic retailer, Sears, filed for Chapter 11 bankruptcy and, as a result, plans to close 142 unprofitable stores – just as we’re on the verge of the busiest shopping time of the year. It is even more proof of why it’s so critical to continually innovate when it comes to retail strategy. It’s difficult […]

Omnichannel Operations are Critical for Retailers

According to the newest statistics from Forester research, online sales are expected to grow 13% year-over-year, which is five times faster than the projected offline growth of brick and mortar stores. What do brick-and-mortar stores need to do to appeal to us, the spoiled customers, to keep us visiting them? The biggest trend I’m starting […]

E-commerce sales soar and so do the use of digital AND print coupons

According to various reports, it’s shaping up to be a strong retail holiday season, especially for eCommerce. We are keeping those shipping companies extremely busy. Looking back at last year, holiday sales made up approximately 10.6% of all retail sales for all of 2016. It’s a fact that ecommerce holiday sales have been rising year over year, […]

Overwhelmed with data and don’t know what to do about it? Don’t be.

If you’re a marketer in the retail space you’re likely to be hyper focused on precisely targeting your key demographics through data. I know you’re collecting data because, well, who doesn’t? Everyone is collecting data but the key is what do we do with the data? Large retail companies, usually with over $1 billion in […]

Disruption in the World of Inkjet

dis·rup·tion disˈrəpSH(ə)n/ noun noun: disruption; plural noun: disruptions definition: disturbance or problems that interrupt an event, activity, or process. In today’s world of decreasing marketing budgets and understaffed departments operating with an, “I need this yesterday” deadline, quick turnaround is the name of the game. I have seen this trend for quite some time, so […]

Getting the Most out of Your Digital Strategy Requires Print

Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s clear that marketers are looking for new ways to grow, and that consumers are demanding […]

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]

Relevant Coupons Drive Bigger Baskets

Did you know that 63.9% of consumers prefer physical or printed coupons?* Yes, coupons aren’t just for your grandma. And so does that mean coupons are cool? Duh, anything that let’s you keep a little of your hard earned cash available is always cool. ☺ Now to get to my point, have you ever wondered […]

Shop till you drop … from the comfort of your desk

It’s Cyber Monday, the new Black Friday! It’s every retailer’s favorite day. So. Many. Sales. It seems like almost every online retailer has some sort of sale going on today. In fact, if there isn’t at least a 20% coupon offer plus free shipping involved, you should move to the next retailer. Have you ever […]