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variable data printing

More information about variable data printing…

Here’s the updated list of sites where you can find more information about variable information printing, direct marketing campaigns, etc.: Deliver Magazine (USPS) Direct Mail @ the USPS Direct Marketing Association PODi – Print on Demand Initiative Caslon InfoTrends / Cap Ventures Direct Marketing News Advertising Age GAIN – Graphic Arts Information Network Xerox (though […]

What is cross channel marketing?

I work with a program called Destination Imagination as a volunteer. The first year working with the program I was totally confused about the terminology. For instance a Team Manager is really a Coach. An appraiser is the same as a judge. I share this with you to highlight the fact the world of digital […]

When should you use variable printing?

Deciding to use variable data printing or variable information printing is a personal decision (no pun intended). The decision should be based on your project goals, how much time you have to produce your first variable project and how much you have in your budget. For instance, is it your goal to get more people […]

What is Variable Information Printing?

Simply put Variable Information Printing (VIP) is using data to print mass-customized marketing and/or informational pieces for individuals. It is also known as variable data printing and personalized printing. VIP has a number of uses that include: marketing, bonus/reward point statements, school performance reports, and personalized catalogs. As you can imagine the largest adoption rate […]