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variable data programming

Versioned versus variable…what’s the difference?

In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like to use for the campaign art and copy; and a recipient list for each version. Variable: means that for the campaign you […]

Take your time to plan

Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]

Why does variable data printing take more time to plan than a traditional printing?

It takes more time because of the planning that goes into the front end when you create a variable data campaign. Not only does it take more time on your part, it also takes more time on your vendor’s part (which means it typically costs more from a printing standpoint). Why? Well, on your end […]