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variable information printing

Happy Thanksgiving + Coupons

In just a few days we’re all going to be inundated with coupons. You’re going to find coupons for Black Friday, online sales at your favorite e-commerce sites, and my favorite — in-store coupons … printed on a digital web press 🙂 Have you ever wondered how coupons are created? How do vendors know what […]

What is VIVA?

VIVA stands for Vision Integration Verification Automation. VIVA was purchased via Standard Horizon with the installation of our stitchliner based solely on my conviction that we had to have a vision system that verified the pieces as it went through production. Little did I know the full extent of automation capabilities the VIVA system really […]

What’s the difference between versioned and variable?

In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like to use for the campaign art and copy; and a recipient list for each version. Variable: means that for the campaign you […]

Take your time to plan

Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]

Make Your Message Standout!

Each day we’re bombarded with messages from tv, radio, mail, email, and billboards – to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it? Here are my favorite ways to make a message standout: Relevant – is your message […]

What is cross channel marketing?

I work with a program called Destination Imagination as a volunteer. The first year working with the program I was totally confused about the terminology. For instance a Team Manager is really a Coach. An appraiser is the same as a judge. I share this with you to highlight the fact the world of digital […]

What is Variable Information Printing?

Simply put Variable Information Printing (VIP) is using data to print mass-customized marketing and/or informational pieces for individuals. It is also known as variable data printing and personalized printing. VIP has a number of uses that include: marketing, bonus/reward point statements, school performance reports, and personalized catalogs. As you can imagine the largest adoption rate […]