In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like to use for the campaign art and copy; and a recipient list for each version. Variable: means that for the campaign you […]
Direct mail can be more green than you think. And because direct mail is still one of the most effective means of direct marketing you don’t want to ignore it as a way to reach your audience. One common protest to direct mail is its perceived negative environmental impact. Here are some ways to […]
Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]
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Each day we’re bombarded with messages from tv, radio, mail, email, and billboards – to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it? Here are my favorite ways to make a message standout: Relevant – is your message […]
If they are doing their job right, a sales person for variable data printing will ask you a ton of questions…don’t be surprised if they have nothing to do with printing. Here are my top ten: What is your campaign goal? What will determine the success of the campaign? What kind of data do you […]