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What Motivates Us to Offer Up Personal Information?

We, aka consumers, aren’t so gung-ho when it comes to sharing our personal information with the places we shop…or are we? I think it’s true that we all have privacy concerns but when it comes to giving up that precious info to save a few bucks, it seems that many consumers (me included) have no […]

Got Data? How do you find a printer that can deal with it?

For full disclosure, I do lead a printing company and we print two types of things at AGS: variable data and books. With that in mind, one of the most perplexing things I see in our world of print is that sometimes, in an effort to be “the printer of all things to all customers,” […]

Feed the bears … with coupons?

A bear walks into a store and…well if you were a bear, what would you need? Of course honey and salmon, and then coupons for honey, salmon, chocolate… Wait! Did I just say “coupons for honey” for a bear? Yes I did. And what could be better than personalized coupons based on customer shopper data. […]

Why Variable Data Printing is a “Must-Have” Technology

I was struck by a recent infographic in a Printing Industries of America blog. The image depicts a young man surrounded by his favorite things: Thai food, his passion for animals, his desire to drive in a NASCAR race. Why is this important? For better or worse, we have become accustomed to being able to […]

This piece was printed using VIVA. Why this is awesome for you?

Ok, so I couldn’t resist talking about VIVA one last time before the end of the year. To pull everything together, I need to show you an actual SAMPLE of something that was printed using VIVA. This is a sample of some work for a client that involves printing targeted marketing materials for a large […]

Why should you care about VIVA?

So last week I talked about what VIVA is and what it can do. But you’re probably thinking, that’s nice. Why should I care? You should care because: VIVA allows us to manage ultra-sensitive information without the fear of something getting missed and the wrong person getting your child’s test scores. Did I mention we’re […]

Viva la VIVA

VIVA. Vision Integrity Verification Automation. Ok…cool. But how does it work? VIVA software was created by our team of computer programmers to secure the finishing and kiting of data-driven projects at AGS. Confused? VIVA in its simplest form is a series of cameras that are placed within our production equipment to scan bar-codes on printed […]

Happy Thanksgiving + Coupons

In just a few days we’re all going to be inundated with coupons. You’re going to find coupons for Black Friday, online sales at your favorite e-commerce sites, and my favorite — in-store coupons … printed on a digital web press 🙂 Have you ever wondered how coupons are created? How do vendors know what […]

Versioned versus variable…what’s the difference?

In the world of “personalized” communications there is one concept that many have trouble with – versioned versus variable. Versioned: means that for the campaign you have a few options that you’d like to use for the campaign art and copy; and a recipient list for each version. Variable: means that for the campaign you […]

Is your direct mail green?

Direct mail can be more green than you think. And because direct mail is still one of the most effective means of direct marketing you don’t want to ignore it as a way to reach your audience.   One common protest to direct mail is its perceived negative environmental impact. Here are some ways to […]