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Take your time to plan

Planning is important in life – you know no one likes to be caught off guard – and given the amount of money it costs, planning is CRITICAL when it comes to variable data printing. Why? VDP takes more time to set-up at your printer which equals more costs up front. What else? You’ve got […]

Top ten questions to ask yourself about your campaign…

There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise, how much product do you want to sell, OR how many people do you want to reach and have react? […]

Make Your Message Standout!

Each day we’re bombarded with messages from tv, radio, mail, email, and billboards – to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it? Here are my favorite ways to make a message standout: Relevant – is your message […]

How VDP Embodies the Dale Carnegie Principles

I had an “A-ha Moment” recently about variable data marketing. It is this: variable data marketing embodies Dale Carnegie’s “How to Win Friends & Influence People” guiding principles. Yes, the book is a classic “must read” for those that want to succeed in the business world. And, you know if you’ve read the book and […]

The Original VDP Guru – Dr. John Leininger

This week I had the pleasure to meet and listen to Dr. John Leininger of Clemson University’s Graphics Department (graphics.clemson.edu) speak at length about variable data printing. He offered very good information about VDP return on investment, how to test response rates and why variable data printing is useful for marketing efforts. A little background […]