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Creativity is essential

Creativity is essential

Creativity is essential to be effective in your marketing endeavors. As defined by Dictionary.com:

  1. the state or quality of being creative.
  2. the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination: the need for creativity in modern industry; creativity in the performing arts.
  3. the process by which one utilizes creative ability: Extensive reading stimulated his creativity.
#2 is the key, “the ability to transcend traditional ideas, rules, patterns, relationships, or the like” – this is how your marketing can standout from your competitors.
Questions to get the most creative campaign:
  1. Always ask yourself, how can this idea be more creative?
  2. What is different about this campaign from our competitors?
  3. What ties this to our current marketing efforts?
  4. What doesn’t work? Why?
  5. What does work? Why?
  6. Will you still like the campaign in 3 months?
  7. Does the campaign align with your strategic plan?

Good luck!

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