Enter your keyword

Analysis by DMA on direct marketing advertising

Analysis by DMA on direct marketing advertising

Interesting facts from the Direct Marketing Association (DMA), in 2010 every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.

 ROI: Summary of DM-Driven Sales Per $1 of DM Advertising
Return by Medium 2004 2008 2009 2010 2014
Direct Mail $12.33 $12.55 $12.53 $12.57 $12.61
   Direct Mail (Non-Catalog) $15.59 $15.52 $15.22 $15.28 $15.48
   Direct Mail (Catalog) $7.06 $7.28 $7.32 $7.34 $7.27
Telephone Marketing $8.49 $8.57 $8.48 $8.42  $8.29
Internet (Non E-Mail)  $25.93  $19.88  $19.83  $19.86  $19.77
   Internet Display $25.53 $19.78 $19.57 $19.57 $19.21
   Internet Search $27.60 $21.84 $21.85 $21.90 $21.93
   Social Networking NA $12.57 $12.39 $12.45 $13.02
   Internet Other $17.59 $16.62 $16.48 $16.75 $17.03
Commercial E-Mail  $58.01  $44.93  $43.62  $42.08  $36.70
DR Newspaper  $13.26  $12.77  $12.46  $12.26  $11.89
DR TV  $7.02  $6.81  $6.63  $6.62  $6.48
DR Magazine  $10.30  $10.11  $10.27  $10.26  $10.06
DR Radio  $8.66  $8.60  $8.29  $8.28  $8.09
Insert Media  $11.76  $11.60  $11.45  $11.43  $11.35
Other*  $6.93  $7.01  $6.89  $6.91  $6.87
*Other includes all other trackable DM delivered media including outdoor, facsimiles, podcasting, displays, and kiosks.
Source:  The Direct Marketing Association (DMA), The Power of Direct Marketing, 2009-2010

No Comments

Post a Comment

Your email address will not be published.