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Don’t overlook texting!

Don’t overlook texting!

Texting is one of the ways to reach your target – and should be considered depending on what the heck you are trying to do.

I attended a conference earlier this year that sent a text to each attendee after their plane landed telling them where to find transportation from the airport to the conference. It was an impressive welcome to the conference.

So how was it done? During the conference registraiton process cell phone numbers were collected. These were then used in conjunction with the travel data submitted to coordinate a text message that got delivered within 15 minutes of the arrival time. It was simple, impressive and effective communication.