Ideas to Increase Donations
Clever ideas to boost fundraising
How do you increase donations in a saturated market where everyone is competing for attention? This is definitely a question that keeps development officers up at night. Here are some ideas to increase donations.
Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. Remember the ice-bucket challenge back in 2014? That fundraising effort helped the ALS Association raise $115 million that year. (As an aside, those donations actually helped scientists discover a new gene tied to ALS.)
For organizations that don’t have a viral campaign in the works, here’s what you can influence:
Guess what? Direct mail can boost your fundraising efforts. Direct mail drives people to go online and donate, but there’s more you can do to create a stellar donor experience. MobileCause shares that 35% of direct mail recipients prefer to go online. And I’ve definitely said this before, but direct mail is even more effective if you’re targeting millennials – 50% of that group prefers to donate online
A plan to leverage mobile
More than 51% of most website traffic now comes from mobile devices, and that number continues to rise. It is crucial that your donation page is optimized for mobile so people can make easy donations with just a few clicks or taps from any device. Also, be sure that your donation call-to-action is clear and concise. This will help your donors who are reading your messages on a smartphone to quickly and easily respond.
Optimize your database
Keep your database clean: This is critical as 14% of Americans change their addresses every year. MobileCause.com says that donor renewal mail yields a 3.7% response rate, so that “warm list” ROI is about $0.20 spent for every dollar raised. That’s a really decent ROI.
Campaign specific landing pages
Create an omnichannel experience and also leverage analytical insights. By creating specific pages for your direct mail, you will easily be able to measure the results of your campaign, and that’s important to guide future decisions. You can even personalize it with a URL specific to each donor.
Thank your donors
Send thank you letters or emails to your donors. Most of them are interested in seeing how their money is being used. Communicate that message with videos, photos and testimonials to show the world all of the good you are doing.