Less competition in the mail box!
As we all know, the past year with its “economic challenges” has strained many marketing budgets. Interestingly enough, due to cuts to direct mail budgets, your message has less competition in the mail box.
Yes, less other mail to distract from your message. Cool isn’t it?
- Ways to make it standout:
- Variable data printing
- Integrated cross media campaign (purl, email, direct mail, sms text message)
- Unique design
- Unique offer
- Combination of design, copy and offer to best entice the recipient
Remember you’ve still got to do the planning, copy-writing, designing, printing and mailing all with your end goal in mind. But now is the time.