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Make Your Message Standout!

Make Your Message Standout!

Each day we’re bombarded with messages from tv, radio, mail, email, and billboards – to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it?

Here are my favorite ways to make a message standout:

  1. Relevant – is your message relevant to the audience?
  2. Offer – does the accompanying offer make sense?
  3. Personal – is your message personally directed to the individual?
  4. Emotional – does your message evoke emotion?

All of these play a role in the split second decision someone makes about whether they are going to read, digest and, maybe, act upon your offer. Honing these can make your message STANDOUT.