Make Your Message Standout!
Each day we’re bombarded with messages from tv, radio, mail, email, and billboards – to name a few. Making your marketing message standout from all the others is, in my opinion, a huge challenge. So how do you do it?
Here are my favorite ways to make a message standout:
- Relevant – is your message relevant to the audience?
- Offer – does the accompanying offer make sense?
- Personal – is your message personally directed to the individual?
- Emotional – does your message evoke emotion?
All of these play a role in the split second decision someone makes about whether they are going to read, digest and, maybe, act upon your offer. Honing these can make your message STANDOUT.