It’s still actually possible to beat Amazon’s retail marketing strategy in these key areas.
Walmart, the leading online and offline grocer of 2017, appears to be upping its technology game. Their recent patent applications and investments speak for themselves. In June, I wrote about how Amazon was stealing the show with their omnichannel operations. Fast forward just a few months and it is clear that Walmart won’t be caught […]
With the recent purchase of Whole Foods, Amazon is among the toughest competitors in today’s market place. Bookstores were the first to feel the weight of Amazon; now grocers are the ones topping the list of those that fear the online giant the most. While Whole Foods was ranked #9 among grocers in 2017, it […]
It’s a snowy day here in Washington (yes, it is the second day of spring) and I’m dreaming of … two-day shipping. If you are anything like me, you love Amazon because of its huge selection, great prices, product comparison and, in my opinion, exceptional customer focus. We have all been spoiled by Amazon, which […]
It’s time for me to talk about a new love (although Amazon will always be my first love). Under Armour. Oh yes. The retailer that’s giving every sports clothing/accessory company out there a run for their money. The retailer that’s headquartered right here in Baltimore and whose mission is “to make all athletes better.” You know […]
My post this week a continuation of last week’s post, part 2, as I had more thoughts on the topic. Imagine that! For those of you who hear “marketing automation” all the time but don’t actually know what it means, it’s software and tactics that automate marketing tasks (like email) and allow companies to buy […]