It’s critical to focus on a retention marketing strategy for your association members as soon as they join your organization.
How do you drive donations in a saturated market where everyone is competing for attention? This is the question that keeps development officers up at night. Unfortunately, most organizations are not lucky enough to be a part of a viral fundraising effort. Remember the ice-bucket challenge back in 2014? That fundraising effort helped the ALS […]
Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” And really, it’s a good question to ask. What does your association have to offer […]
There is an association that supports every industry. If you don’t believe me then you’ve never heard of the “International Association for Bear Research & Management” (I wonder if Ms. Grizz Leigh Bear should join?) Associations play a powerful role in our world by curating content relevant to their industry, organizing meetings to disseminate information […]