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Tags: data

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]

The Power of Predictive Analytics

The power of predictive analytics. How’s that for some alliteration? Sometimes I crack myself up (and no one else). How do retailers predict which customers will buy? And when? How much will they spend? What products will they buy? Most data analytics that are used to answer these questions are looking backwards; large retail companies […]